Ponti Design Studio is a Hong Kong-based product design company specializing in highly distinctive, brand-building and iconic design. Founded in 2012 by Italian designer Andrea Ponti, the Studio focuses on high end products combining technological excellence with emotional design language. The product range includes technology, consumer electronics, audio equipment, furniture and lifestyle complements. The Studio also provides branding and art direction services to client companies in Europe, Asia and North America. Ponti Design Studio has a minimalist approach based on two principles: simplifying and reducing, while preserving appearance and functionality. The design process starts from designing the product - the physical object that is the essence of a brand. Subsequently, the identity of the brand is created around the product by progressively exploring and polishing the design language used to design the physical object. Thanks to this minimalist approach which focuses on the real essence of the object, over the years Ponti Design Studio has developed numerous collaborations with well-known international companies such as Panasonic, Samsonite and Philips, as well as local companies, startups and universities.