As technology advances, watches are becoming more digital and they are starting to lose the timelessness and analog appeal of traditional watches. The Cerco is a reinterpretation of a traditional analog watch with a contemporary twist. The solid stainless steel housing contrasts with the genuine leather accents. The thick chamfers suggest strength and durability but the inner details are extremely slim and light to ensure superior performance. The dial is lightly emphasized whereas the hands are linear and simple. The simplified design and clear lines make the Cerco a timeless piece.