Product Design | CMF | Packaging | UX/UI | Art Direction
Client: Saluber MD (2018)
CORX is an advanced biometric smartwatch that provides real-time health data in addition to wellness benefits. The data link directly to a telemedicine platform for support in the area of Health, Wellness and Disease Management. This wearable technology provides physicians with the information they require for accurate diagnosis and treatment. For example, CORX can measure the user’s blood oxygen level and respiratory rate, and perform other functions such as tracking physical activity and calorie consumption. Developed by Saluber MD, CORX uses a dedicated Saluber app to connect the user to the telemedicine platform. Launched in Italy with hundreds of medical specialists (including cardiologists, endocrinologists, neurologists, orthopedics, and pediatricians), the platform can also be used to provide remote home care to elderly patients, monitor post-op situations, provide home physical therapy, pregnancy support and prescriptions fulfillment. CORX biometric smartwatch will be launching in the US in early 2019. CORX combines state-of-the-art smartwatch technology with timeless design. The 43mm stainless steel case has a matte charcoal grey finish, and is scratch resistant and extremely durable. The full-color HD touch crystal has a chrome steel frame for a seamless look. The crown and the optical sensor add functionality and sophistication. The textured silicone strap guarantees extreme comfort and breathability in all conditions. Ponti Design Studio designed the product and its packaging as well as the entire user experience and user interface. CORX received the 2018 iF Design Award for its sophisticated design and advanced technology.