Fender Packaging

• FENDER
• USA
• 2026

The packaging design for the Fender ELIE 12, ELIE 6, and MIX headphones reflects the design language of the products, creating a cohesive family look that honors Fender’s legacy. Every detail has been thoughtfully crafted to echo Fender’s precision, craftsmanship, and timeless appeal, ensuring a seamless connection between product and packaging. The design features a consistent color palette and minimal yet impactful graphic execution, conveying a distinct Fender identity. Each package includes a striking red flag element that highlights key details, such as the Fender logo, product name, and a double-language (English and French) product description. The front showcases the product with a precise line drawing paired with a dotted pattern that mirrors the perforated speaker grille. The base color reflects the product itself, enhanced with an ultra-light metallic finish for a sophisticated look. Additional information on the sides and back helps users discover the product’s features without fully revealing it, ensuring the packaging feels as considered and premium as the product inside. Product and packaging share a highly consistent design language. While the product dictates the aesthetic direction, the packaging complements it with cohesive graphics, colors, and materials, creating an elevated user experience. Sustainability is central to the design. Made from recycled paper with minimal internal components, the packaging reduces waste while maximizing protection, reinforcing our commitment to environmentally responsible design.